Is Google’s Empire Built on Fraud?

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January 2, 2019
DDJ
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Google AdWords may be the largest criminal fraud in earth’s history!DDJ, MisandryaToday.

Google AdWords may be the largest criminal fraud in earth’s history!

Google’s $110.8 Billion revenue in 2017 came from it’s proprietary advertising service, Google AdWords. How does it work, AdWords Auctions words that companies can bid on for example insurance, loans and mortgage. Google makes 97% of its revenue off these words.

AdRank is the CPC Bid and the companies “Quality Score (QS)” What is a QS? Google reports that it assigns an ad unit to the advertisers who they value the most, the winning ads are therefore from the advertisers who are willing to i. Bid the most and ii. QS ensures a good user experience. Ads are ranked by AdRank and advertisers with a low CPC bid but high QS may win the Auction against another competitor.

Ads are then ranked by AdRank and advertiser with a low CPC bid but high Q.S may win the Auction against a competitor whose CPC bid is higher but who has ad creatives that pose poor user experience and are not likely to be clicked.

The Google driven directive of this QS is a measure of how useful an ad is to the people who see it.

Google’s ad support pages for AdWords say the highest bidder wins but when you scroll down they admit that is in fact a lie. When you check Auction insights they are in fact simply “smoke and mirrors” they say they “show” performance insights, which they do not.

In comparison Facebook netted $7B in advertising last year.

Another interesting fact is that “Google has been paying academic researches who write favorable papers, report says” in a CNBC report from July 11, 2017. How can you trust this academic research and studies about Google if it is the one commissioning and funding the research? This is a conflict of interest and confirmation bias to show Google in a positive light.

In an article published December 28, 2018 “Everything is fake. Ex-Reddit CEO Ellen Pao confirms Internet Metrics are Bullshit.” Pao says they are overstated or fabricated, “no-one has worked out how to count logged out mobile users.”

How Google’s “Auction” is different than a true auction, the bidder does not know the following;

When an Auction starts and stops. 2. The identity of the other bidders 3. The amount the other bidders bid. 4. Which key words others bid on (each keyword appears to be a separate auction.) 5. The “Quality Score” of each bid.

James Synder of the University of Indiana Law School outlined his concerns in a Federal communications law journal article from year 2000, specifically he states fraudulent practices can occur in 2 distinct phases of the online auction process i. Fraud can take place during the actual bidding process. Ii. Two types of fraud are the bid shielding and the bid shilling. Secondly, the fraud can occur after the auction has ended with a buyer having made a winning bid.

Internet Auction Fraud involves schemes attributable to the misrepresentation of a product advertised for sale through an internet auction site or the non-delivery of products purchased through an Internet auction site.

The, FBI says internet auction fraud is a federal crime, Misandry Today offers a ton of options to take action if you believe fraud has occurred. Google itself admits “winning bidders can and do receive lesser value and placements or no placement at all.”